Up your writing game by avoiding vague and faulty pronouns

Have you ever read a sentence like After I lit the candle with a match, I blew it out.? And when you read sentences like that, are you left with the certainty that you know what’s being referred to? Or is there a little voice inside your head asking *what* was blown out - the …

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Tone of voice. What is it and why does it matter?

So you’ve decided to start a business. Company name, logo, colour palette and perhaps even uniform have all been considered. Everything about the way your company looks. But how much time have you given to how your company sounds?   What is a “tone of voice”? Even as a solopreneur, it’s important to consider how …

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Why saying “I’m sorry” scares the sh*t out of me.

We all have words we find difficult to say. For some, it’s “I love you”, for others it’s saying “no”. For me, it’s “I’m sorry”. But the reason why feels a little silly. If I have to say I’m sorry, it means that I’ve made a mistake and upset you. And also probably disappointed and …

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